EXPLORE | THE BRAND

OUR STORY

Earn YA Rep (EYR) was founded by Anthony Gurley, a former professional basketball player from Roxbury, MA.

THE IDEA BEHIND EYR

Throughout his basketball journey, Anthony learned that success isn’t given—it’s earned through relentless effort and perseverance. He wanted to create a brand that reflects that mindset. EYR was born out of this vision, representing the grind, the hustle, and the determination needed to achieve greatness.

WHAT EYR STANDS FOR

EYR is more than just apparel. It’s about pushing yourself, staying committed, and earning your reputation through hard work. Our clothing is designed to be both functional and stylish, so you can wear it during your toughest workouts or in your daily life—always reminded that the grind is what makes you great.

JOIN THE FAMILY

Today, EYR is a growing community of individuals who believe in working hard and staying true to their goals. We invite you to explore our collections and join the EYR movement, where we celebrate the relentless pursuit of greatness.

LEARN MORE

THE OG COLLECTION

This is our vision. Rep the "OG" Collection.